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Our Intercultural Practice
Added Value Cheskin is still one of the acknowledged leaders in multicultural and intercultural marketing across the US and the world. Click for more on our offer or latest thinking.
Speaking Event: Hispanic Retail 360 Summit
Wednesday May 16, 2012Miguel Gomez Winebrenner, Vice President at Added Value Cheskin, is scheduled to speak at the Hispanic Retail 360 Summit on Thursday, August 16, 2012. Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers [...] Read more
Etymology of online social media
It's no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus' brow? Or are there general social trends which helped birth social media? Read More
The promise of social networking
In early 2010, Facebook passed Google in website traffic. This is astonishing because Google has been the greatest growth story of all time. How could this be? What is fundamentally driving this behavior? And what are the implications moving forward? Read More
Ethnography and design
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Read More
The Wonderful and Lucrative Enigma of the Hispanic teens
In recent years, a number of companies have tried to understand, segment and target the Hispanic teen market. With market competition in traditional teen categories reaching a fever pitch, marketers are looking to alternative market segments for growth. Read More