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Contact: Jonathan Hall | +1.650.802.2100
Cheskin's design thinking and innovation is part of The Added Value Group. To find out how we can help you unlock brand growth, mobilise your strategy or invent the future click here.
Our Intercultural Practice
Contact: Stephen Palacios | +1.212.532.5500
Know the Multicultural Market and You’ll Know the Key to Digital SuccessFriday August 02, 2013
Historically, and Today, This Population Leads the General Public to Emerging Trends: – Marketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it. But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand’s […] Read more
In recent years, a number of companies have tried to understand, segment and target the Hispanic teen market. With market competition in traditional teen categories reaching a fever pitch, marketers are looking to alternative market segments for growth. Read More