11 August 2008
[click icon to download. 19.50 minutes. 18.1MB]
In this Fresh Perspectives podcast, Scott Erickson, Microsoft's Senior Director of Product Management for Zune, speaks with Cheskin's EVP Lee Shupp about Microsoft's digital entertainment strategy with Zune, and what it's like to compete against as established competitor in a new category.
8 August 2008
[click icon to download. 11.52 minutes. 11.4MB]
Hyatt properties are maintaining steady growth via foreign business, despite the economic woes here in the US. Tim Burger shares his insights with Cheskin's Miguel Gomez Winebrenner on how to capitalize on opportunities and diversify to maintain at least a zero sum in challenging economic times. His marketing efforts in Japan, Europe and Canada have shown great results, and this has been especially true for Hyatt’s Hawaii properties.
© 2008 Cheskin Added Value